PART I: What is “the Mash-Up”? While training and educational content aren’t traditionally considered part of advertising and marketing campaigns, it is important that they are intertwined in order to provide value to the target audience. Continue reading
This week marks the occurrence of the 32nd Annual Winter Solstice Concert presented by seven-time Grammy Award-winning saxophonist, Paul Winter, and documented by TPG. Continue reading
In this post we will discuss how easy access is intrinsic to website success. After determining your key demographic, you can then begin to think about how your visitors will access your website. Continue reading
Last time we began to touch upon the key factors that make a website a true business tool. Not only does your website need to be user-friendly, it needs engaging content that is relevant to the visitor. Today we’ll delve into the subject of your audience. If your company site is geared towards the new Gen X but reads more like The Wall Street Journal, users will quickly click away. Continue reading
If you’re looking to build your business then you want a website that is a true business tool. There are many factors to take into consideration when building a site that provides ROI.
A good website isn’t just about a pretty interface or a spiffy database. There are many ingredients, when added in the right proportions and mixed at the right time, build a compelling business tool that drive true ROI and help you build your business. Continue reading
What sets apart a good company from a great company? You need an excellent idea, a terrific and hardworking staff, and great leadership. However, even with these key factors, your business can still fall short if your message isn’t clear. We live in an age of visual stimulation and without proper execution, customers and clientele will quickly lose interest and move on. This is where The Phoenix Group steps in, to creatively communicate what you want to say. Continue reading
